Founder of Ruido Fest, the first mass festival based in Chicago, USA exclusively dedicated to spreading alternative Latin music throughout three days, with an eclectic line-up consisting of new and renowned bands from USA, Latin America and Spain. As a cultural promoter, he has fostered the alternative music scene development over two decades through visionary event management, and with his specialized radio show Rock Sin Anestesia at WLUW Loyola University 88.7FM, where he has worked as a producer and host of the oldest Spanish speaking radio show in Chicago.