Asociación de Músicos Rock-Valdivia (Valdivia Rock Musicians Association) is an independent cultural organization that generates, promotes, and supports the development of initiatives to foster popular music. It supports the development, professionalization, production, and distribution of music projects and creative musicians from the Los Ríos Region. It supports the development, professionalization, production, and distribution of music projects and innovative musicians from the Los Ríos Region. It generates regional, national, and international networks; promotes and provides visibility to musical creation. It fosters and adds value to the musical heritage in the region.