She is a journalist from ARCIS University, with a diploma in Marketing at PUC. Author of the book “No leas este libro si para ti la música es un hobbie” (Don’t read this book if music is a hobby for you). She is part of the Council for Promoting National Music of the Ministry of Culture, Arts and Heritage of the Government of Chile and IMICHILE (Independent Music Industry). She has also taught at the Escuela Moderna de Música y Danza and the AIEP Institute. She has presented many lectures and workshops on strategic communication and music marketing at industry events. She has advised bands, solo artists, and record labels for ten years.