She is the director of the Red Poncho record label and the Somos Red press agency. She is currently part of the board of directors of IMI Chile. Red Poncho was established in 2014 in Santiago de Chile as an audiovisual production company that produced music videos and photo shoots for bands and artists. In 2015, they expanded their services to the Chilean music market as an independent label, supporting local musicians and offering everything necessary for their development, including management, artistic development, press, and booking. The company is committed to supporting new national and Latin American musicians and music artists in the country to reach more audiences and expand its market. Their motto, “Music matters to us,” drives their actions, and they work closely with Warner Music and Ada Latin to achieve their goals.