Chilemúsica appears at a key moment for the music industry. Every year, national artists perform over 1,500 concerts abroad, making it essential to develop this brand so it can work together with the sector and open the doors to new markets. It also generates links between the local and global industry, it promotes new business with foreign agents, creates new commercial networks, and it helps with programming, distribution and diffusion. This also entails support for having a presence within delegations at festivals, fairs, markets and international instances.