I have worked for more than 13 years in mass media (print media, radio, and TV), and in parallel, I was part of the Quemasucabeza label (www.quemasucabeza.com) since its inception, working in communications, general production, management, and project development. In 2013, I took charge of the Armónica Booking and Management Agency’s direction, oriented to selling shows and performing as a manager for the development planning with artists such as Gepe, Princesa Alba, and Pedropiedra.