She studied communication with a major in Marketing at Monterrey Tech. She worked for nine years in advertising and has more than 16 years of experience in the music industry. She started as a label manager at Universal Music, managing Café Tacvba, Los Bunkers, Belanova, and División Minúscula. Later in Ocesa Seitrack (Management): Los Ángeles Azules, Los Bunkers. She continued at Sony Music as a rock and alternative label manager with artists like Babasonicos, Fabulosos Cadillacs, Los Pericos, Miranda!, Cuarteto de Nos. In parallel, in 2017, she created Agencia AL to offer service to independent artists through marketing, management, and PR (media promotion plans) strategies. She has worked with artists such as Danny Ocean, GianMarco, Gustavo Santaolalla, The Growlers, Lanza Internacional, Rawayana, Cuarteto de Nos, Los Pericos, Making Movies, Los Rakas, Fármacos, KIDZ BOP, among others. She is also the manager of the Chilean artist Cancamusa.