Founding partner of Chun You Festival/Drum Rider label Consultant for Taihe Music Group Ni Bing is one of the founding fathers of China’s electronic music. As a DJ,he started his career with Hong Kong/Paris based techno label Technasia from 1997,the year he started the radio show Future mix and began to tour with the label owner Charles Siegling aka Technasia which was quickly credited by the legendary super star djs like Richie Hawtin/Sven Vath and Laurent Garnier. Ni’s label Drum Rider is targeting the increasing potential local talents,by working with world class producers Howie B/Mark Reeder.The label also successfully took care A&R for China’s rock n’roll godfather Cui Jian,Pepsi’s World Cup Campaign,5 films scores including Lost In Thailand which is the best selling film at 2012. Ni also runs the most popular podcast Midnightalks with his radio show Future Mix which always have 4-5 millions clicks each episode within 20 million fans.