Senior Label Manager at digital distributor The Orchard, he is the founder of the electronic label Hustle & Humble and creative project manager for Polimá Westcoast and Young Cister. He has participated in record labels, show production, international tours, and artist development. He has been a pioneer and essential pillar of the growth of urban music in Chile in recent years, advising prominent artists in this genre, such as Harry Nach, Diego Smith, and Galee Galee, among others.